Gal Gadot's Death on The Nile Performance

Death on the Nile, an all-star sequel to Kenneth Branagh's all-star adaptation of Murder on the Orient Express, finally opens this week after a number of pandemic-related release-date changes. 

The nearly 18-month delay has not been kind to its stacked ensemble, which has become impressively embattled in the interim. The cast squirming under the watchful eye of master detective Hercule Poirot (Branagh himself) includes Armie Hammer (accused of sexual assault), Russell Brand (ongoing anti-vaccine campaigning), and Letitia Wright (shared a video including anti-vax and transphobic sentiments).

So how is it that Gal Gadot has become the public face of Death on the Nile mockery?

Granted, Gadot has experienced her own controversies, from serious (issuing a vague call for Israel-Palestine peace that clearly prioritized her home country of Israel) to mild distraction (making a tone-deaf "Imagine" singalong video in the early days of a global pandemic). But while the personal ickiness of Hammer, Brand, and Wright seems to transcend whatever one thinks of their performances, Gadot's PR stumbles seem to be just enough to add a dash of moral superiority to a more old-fashioned criticism: That she simply cannot act. The most recent Death on the Nile trailers sealed her fate by highlighting a line-reading that has become a Twitter meme. Her character, speaking to a group of friends and frenemies aboard a celebratory river cruise, boasts that they have "enough champagne … to fill the Nile!" That ellipsis isn't eliding part of the line; it's a stand-in for an awkward pause.

Of course, there's nothing especially tragic about making fun of a wealthy, powerful, beautiful model-turned-actor who has made some genuine missteps, and whose current life probably features relatively little hardship beyond these tempests in a teapot. Jeering at Gadot is the very definition of punching up. Yet here's the inconvenient truth: Gadot gives a fine performance in Death on the Nile. And throughout her career, she's given fine performances more often than not.

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Gal Gadot Voices Smart Device

The healthcare technology company features its Covid-19 testing device during the game.

A new home gadget

In the spot, a mother is seen telling her child that a friend tested positive, so she suggests a Cue test. That’s when the home’s connected devices start talking. The connected home butler and cameras wonder what the new device on the block is, and that’s when Gadot, as Cue, starts explaining her purpose. It’s a smart home testing lab that’s reportedly super accurate. The robot vacuum and thermostat agree that the new device is a welcome addition to the home.

Cue Health’s Super Bowl Spot

The Super Bowl is usually home to ads by beer brands, snack foods and other consumer goods, pushed by any number of celebrities. But since the game is the biggest platform for advertisers and grabs the most eyeballs at once, other companies often wedge themselves into the mix.

Such is the case with Cue Health, a California-based healthcare technology company, which brings its own star power to promote its home testing lab for Covid-19. The voice of the device in the spot by Doner LA is that of Wonder Woman, a.k.a. Gal Gadot.

“This Super Bowl Sunday, I’m excited to introduce more people to Cue, an empowering smart device for your health that gives me hope for a healthier future,” said Gadot in a statement.

The ad is set to run in the second half of the Super Bowl.

“Cue’s mission has always been to empower people to live their healthiest lives,” Ayub Khattak, chief executive officer of Cue Health, said in a statement. “Together with the one and only Gal Gadot, Cue comes to life on one of the world’s biggest stages as the heroic, essential smart device that people can rely on to manage their own health and the health of their families.”

Cue’s molecular test claims to be the most accurate at-home test for Covid-19, delivering results to a mobile smart device in 20 minutes using the Cue Health App. Before the game, Cue is lowering pricing on its Cue+ memberships and Covid-19 tests for both existing members and new customers.